The subject of the first verse wasn’t blazingly unique. It’s a variation on a story I’ve been telling since I was ten years old rapping into a tape recorder: I’m dope. Doper than you. But even when a rapper is just rapping about how dope he is, there’s something a little bit deeper going on. It’s like a sonnet, believe it or not. Sonnets have a set structure, but also a limited subject matter: They are mostly about love. Taking on such a familiar subject and writing about it in a set structure forced sonnet writers to find every nook and cranny in the subject and challenged them to invent new language for saying old things. It’s the same with braggadocio in rap. When we take the most familiar subject in the history of rap—why I’m dope—and frame it within the sixteen-bar structure of a rap verse, synced to the specific rhythm and feel of the track, more than anything it’s a test of creativity and wit. It’s like a metaphor for itself; if you can say how dope you are in a completely original, clever, powerful way, the rhyme itself becomes proof of the boast’s truth. And there are deeper layers of meaning buried in the simplest verses. I call rhymes like the first verse on ‘Public Service Announcement’ Easter-egg hunts, because if you just listen to it once without paying attention, you’ll brush past some lines that can offer more meaning and resonance every time you listen to them.